in the government work report given by premier li keqiang in 2015 npc & cppcc sessions, the “internet plus” concept was introduced for the first time, and combination of internet and traditional industries became the focus again.
the water purification industry is one of leading industries in chinese household appliance industry, and is an industry that needs innovation most. according to avc’s data, retail sales of chinese water purifier industry was rmb 12.1 billion in 2014, growing by 53.9% year-on-year, but rapid development also caused more intense market competition. on march 22, bolebao technology co., ltd. (“bolebao”), a wholly-owned subsidiary of poten enviro group co., ltd. (“poten enviro”) released a new product- bolebao internet-based intelligent water purifier in beijing. the concept “internet-based intelligence” was introduced into the water purification industry for the first time. it aroused consumers’ strong interest.
bolebao internet-based intelligent water purifier
“internet plus” improves users’ experience
bolebao has created the first “chinese water quality map” and launched a customized product- bolebao internet-based intelligent water purifier based on different water quality in different regions on the map. any user can search for water quality information in the region online, and choose a customized water purification product. so it truly meets users’ demand.
wifi module and mobile internet bring perfect experience of using bolebao internet-based intelligent water purifier: data before and after water purification are clear; if a filter element reaches the service life, a user will be reminded of replacing it via mobile app; the user can finish replacement in 3 seconds after buying quick-connect filter element with one click.
product attractiveness is the key to win in the market
to get users in intense market competition, the key is product attractiveness. bolebao has made great efforts to create china’s top water purification product by relying on professional experience and big data accumulated by poten enviro, the parent company, for 20 years.
it is learned that bolebao internet-based intelligent water purifier adopts no-bucket and aseptic design to avoid secondary pollution. filter elements are flagship products from the world’s leading suppliers such as kx of usa, dow of usa and kuraray of japan. all food-grade purification pipe fittings are supplied by korean dm and taiwanese cck. bolebao is the first brand in the water purifier industry and even in the white household appliance industry which makes all component suppliers public, which shows its persistence about product quality and confidence in quality.
after being purified by bolebao internet-based intelligent water purifier, water quality has passed a complete water quality test of 106 items by cma, an authoritative testing organization, and exceeds the existing drinking water standards of europe, usa and japan. it ensures water cleanness and keeps beneficial minerals in water to the maximum extent, so water is safe and healthy.
avc predicts that the retail sales of the water purifier market will grow by 59.2% year-on-year and industry scale will maintain rapid growth in 2015. chinese water purifier industry starts to gradually change the concept from product-centered to consumer-centered. as a leader in the water purification industry, bolebao has added the element of internet-based intelligence into water purifier by relying on its own professional competitiveness, which defines a new standard for the industry.